Media Publishing Corp. is a digital marketing agency focused on performance, technology, and design.
Performance Marketing
Lead Generation
MPC is a digital marketing company specializing in performance marketing. Our cost models include cost-per-click, cost-per-lead, cost-per-action, cost per sale, and pay-per-call. MPC produces profitable online traffic by connecting qualified consumers with brands. Performance marketing, also known as affiliate marketing, is a term used to describe online marketing campaigns where advertisers pay companies such as MPC for results achieved.
Paid Media
MPC drives traffic to advertisers and lead buyers through paid media campaigns. We understand that successful media buys involve identifying the most effective media type for each brand or product. Performance also relies on delivering advertisements at optimal times, as well as reaching the target audience. Leave it to MPC to perform media buys and drive traffic online to help your company grow and generate leads and sales.
Campaign Management
Performance marketing is driven by metrics, goals, and a profitable Return on Ad Spend. MPC will carefully monitor and manage campaign performance. Our campaign management services include real-time tracking and integration across various platforms. Other key factors in our campaign management strategy include accurate reporting, cost analysis, conversion optimization, and analyzing key performance indicators.
Technology
Analytics
MPC’s approach to analytics involves real-time monitoring of key performance indicators and Return on Ad Spend. MPC accurately scans live traffic and post click-to-conversion attribution. MPC gathers analytic intelligence to implement retargeting and optimization filters. Our tools and technology allow us to test ads and make informed decisions about our marketing initiatives.
Targeting
MPC plans and designs geographic, demographic and interest targeting campaigns to best reach the appropriate audience per campaign goal. Our targeting techniques involve segmenting data and retargeting consumers who have previously shown interest in similar products or services. Our strategy is simply to engage the most appropriate consumer to specific products and brands.
Quality Control
MPC utilizes technology to accurately identify and eliminate invalid or fraudulent clicks in real-time. Monitoring traffic quality ensures optimal campaign performance. Our active filtering of bots and malware allows us to deliver genuine traffic to advertisers. Our approach to quality control allow us to improve consumer engagement and client demand.
Creative Design
Copywriting
MPC creates custom ad copy designed to attract consumers, create interests, and generate a direct response. We produce ad copy in the form of landing pages, advertorials, display ads, native ads, social ads, and other forms of online media.
Ad Creation
High-quality graphic design is integral in generating online traffic and conversions. Our graphic design and ad creation process help advertisers stand out by communicating with consumers and creating memorable impressions through ad campaigns.
Sales Funnels
MPC gathers an understanding of each advertiser’s general market, and creates lead generation sales funnels. MPC publishes custom content through online media channels and delivers traffic to generate conversions through each funnel.